|Title||charm bulgari bzero1 with diamonds jewelry replica|
|Description||Luxury brands have designs on hotel market
No longer content with selling a mere fraction of the lifestyle experience, an increasing number of high end luxury companies have decided to open hotels, where their clients can eat, sleep and breathe the brand around the clock.
Nobu Hospitality is the most recent company to join the fray. It's the organization behind global Japanese restaurant chain Nobu, and it started Bulgari ring replica taking reservations this past October for the first ever Nobu Hotel, set to open within Caesars Palace in Las Vegas come January 2013. Soon to follow are locations in Riyadh, London, Bahrain and the Caribbean.
Food will naturally be a key focus; the Vegas hotel will host the company's largest restaurant, at 12,000 square feet. The Nobu menu will be available from room service 24/7, and the kitchen (open for breakfast and lunch) will offer more products, including green tea waffles and a Japanese take on bagels and lox. Mainly, though, the hotel is about increasing the company's reach.
"Anybody who walks into a Nobu restaurant, we want to convert for ourselves," says Trevor Horwell, chief executive at Nobu Hospitality. "Once we open, we want it to go the other way around too."
Read related: Business or pleasure? Luxury hotels offer day only rooms
Horwell says the plan to break into the hotel industry was born simply of the fact that in many of the other hotel chains that boast a Nobu, the restaurant is a major draw.
"We realized we were building other hotels' brands, when what we should be doing is building our own," he says.
Hotels have become big business for luxury brands of late. Armani, Baccarat, Bulgari and Missoni have all made the transition to an industry that nominally, it would seem they know little about.
"Hotels are a Bulgari ring imitation great way to showcase the design identity of a brand, and to project a lifestyle that goes beyond products," notes Silvio Ursini, the executive vice president of Bulgari Hotels Resorts.
Bulgari Hotels mimics the exclusivity of its design brand by limiting its room count. It reminds guests of its history by showcasing a mix of contemporary and classic Italian architecture, and by using vintage Bulgari designs to inspire some of the textiles and furnishings. Guests receive a more direct reminder of the brand inside their rooms, which each carry a Bulgari catalog.
Still, Ursini admits, "hotels are a very different and complicated business."
It helps, of course, to be partnered to a larger hotel chain. Bulgari Hotels and Resorts is a joint venture between Bulgari and the luxury division of Marriott . Bulgari opened its first replica Bulgari B.Zero1 ring hotel in Milan in 2004 and now also has branches in Tokyo, Bali and, as of last summer, London.
Read related: Marriott mogul on 55 years of change
Similarly, Armani, which has literally taken the concept to new heights by opening its flagship hotel in Dubai's towering Burj Khalifa (the tallest building on earth), has partnered with Emirates based Emaar Properties.
"When Mohamed Alabbar [chairman of Emaar Properties] introduced the idea to Giorgio Armani in 2005, it immediately attracted his interest, as it offered him a genuine challenge," recalls Bulgari ring fake Jason Harding, the regional general manager at Armani Hotel Dubai.
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